If there are levels of hell, working on an agency holiday card is typically at level 5 1/2 or so. This one was different. We didn't want to just send out a little video. We wanted to make something. So being in Atlanta, we created an augmented reality wrapping paper that actually raps. And we got T-Pain to do it. Gift Rap received coverage from 11Alive News in Atlanta, XXL Magazine, was named to the most creative holiday cards of 2017 by AdWeek, and won Gold at the Atlanta Addies.
